Under Armour acquires minority stake in custom teamwear provider ISC Sport
Under Armour has acquired a minority stake in Australian custom teamwear provider ISC Sport as part of a strategy to expand its presence in grassroots sports. The investment amount remains undisclosed.
Transaction snapshot
Deal value: N/A
Deal multiples: N/A
Deal type: Strategic investment
Investors: Under Armour
Founded in Sydney in 1991, ISC Sport supplies over 2,500 amateur clubs, leagues, and schools. The company has longstanding partnerships with professional teams such as the Canberra Raiders, Hawthorn Football Club, and the NSW Waratahs. ISC also engages with more than 800,000 athletes annually through its agile, made-to-order model.
Under the new partnership, ISC’s product lines will gradually transition to Under Armour Teamwear. This collaboration will combine Under Armour’s global expertise in performance-driven designs with ISC’s local knowledge and robust supply chain.
The first phase of the partnership will roll out on 30 January 2025, featuring a basketball teamwear range and an online customiser tool. The tool will allow teams to design bespoke uniforms that reflect their identity.
ISC Sport CEO Jason Schulman called the partnership a natural step, saying it brings global performance innovation to local athletes. He reaffirmed ISC’s commitment to quality and service.
Under Armour Oceania’s managing director Fernando Reani highlighted the company’s mission to improve athlete performance. He said the partnership will strengthen Under Armour’s connection to grassroots and youth sports across Oceania while enhancing its teamwear capabilities.
By combining strengths, the collaboration aims to set new standards in teamwear and empower athletes to perform at their best across all levels of sport.
