Protein supplements brand Promix acquired by Paine Schwartz Partners
Paine Schwartz Partners, a private equity firm specialising in sustainable food chain investing, has announced the acquisition of Promix LLC, a high-growth brand offering protein mixes, nutritional supplements, vitamins, and low-sugar/high-protein bars. The financial terms of the deal remain undisclosed.
Founded in 2014, Promix is headquartered in Gainesville, Florida, and focuses on high-quality, clean ingredient nutritional products that are free from artificial additives, fillers, and common allergens.
Transaction snapshot
Deal value: Not disclosed
Deal multiples: N/A
Deal type: Acquisition
Investors: Paine Schwartz Partners
Promix operates within the US$53 billion ($81.6 billion) vitamins, supplements, and functional nutrition market, with a strong presence in the US$3 billion ($4.6 billion) online protein and gut health category. The company’s key products include prebiotic and probiotic supplements, protein powders, bars, electrolytes, collagen, and creatine, sold through direct-to-consumer channels, Amazon, and small wholesalers. Promix has earned customer trust for its clean, science-backed product formulations.
This acquisition aligns with Paine Schwartz’s focus on health and wellness investments. The partnership aims to expand Promix’s reach by increasing marketing efforts, driving product innovation, optimising gross margins, and expanding distribution channels. Paine Schwartz plans to leverage its experience and advisor network to accelerate Promix’s growth.
Promix’s leadership team, including Founder and CEO Albert Matheny, Co-Founder and Chief Brand Officer Devon Levesque, and COO Ryan Lockwood, will remain in their roles. Bob DeBorde, former CEO of Suja Life, will join as Executive Chairman, bringing decades of industry experience.
Albert Matheny expressed enthusiasm about the acquisition, highlighting Paine Schwartz’s expertise in the consumer wellness space as a key driver for Promix’s future growth. Kevin Schwartz, CEO of Paine Schwartz, noted Promix’s strong brand loyalty and potential for expansion into adjacent categories and markets.
Promix continues to focus on delivering clean, high-quality nutritional products, maintaining its position as a leader in the supplements and functional nutrition space.
