Jewellery brand Arms of Eve sells minority stake to Point King Capital
Point King Capital has taken a significant minority stake in Arms of Eve, a Bondi Beach-based jewellery brand known for its celebrity clientele and rapid revenue growth.
Transaction snapshot
Deal value: N/A
Deal multiples: N/A
Deal type: Minority stake acquisition
Investors: Point King Capital
Arms of Eve was founded in 2017 by Aaron and Kerryn Langer. It specialises in jewellery, including its best-selling pearl bracelets and beaded gemstone necklaces, as well as accessories such as hats, sunglasses, and clothing. Its products target a diverse customer base ranging from teenagers to women in their 40s. The brand is notable for its claims of sun and tarnish-resistant designs, worn by celebrities such as Margot Robbie and Alessandra Ambrosio.
Over the past year, Arms of Eve’s revenue has doubled to exceed $20 million, with the business understood to be profitable. The company operates four stores in Sydney and one in Noosa.
Point King Capital was drawn to the Langers’ strategic vision and the brand’s accessible price points. The firm plans to support Arms of Eve in rolling out additional stores across Australia and exploring international expansion opportunities.
Founded in 2018 by former Jurlique executive Sam McKay, Point King Capital has a strong track record in consumer brand investments. Its portfolio includes Lanolips, Factor Bikes (in partnership with Atlassian’s Scott Farquhar), and Flamingo Estate. Earlier this year, Point King sold Makeup Cartel to Dennis Bastas for $60 million. The firm is also raising capital for a new fund to continue its investment strategy.
