Home decor brand Nestasia raises $12.4m from Stellaris, Susequehanna
Nestasia, an Indian home decor and lifestyle brand, has secured $12.4 million AUD in its latest funding round. The company plans to use the funds for offline store expansion, new product launches, brand building, and hiring.
Transaction snapshot
Deal value: $12.4m
Deal multiples: N/A
Deal type: Venture funding
Investors: Susquehanna Asia VC, Stellaris Venture Partners, and angel investors
Founded in 2019 by Aditi Murarka Agrawal and Anurag Agrawal, Nestasia offers home decor and lifestyle products across six main categories. The brand has processed over a million orders, appealing to Indian consumers with its focus on quality, utility, and beauty.
Nestasia aims to expand its product range in kitchenware, drinkware, cookware, and appliances. It also plans to introduce new themed categories like Nest Baby & Kids for children's home products.
Aditi Murarka Agrawal, Co-founder of Nestasia, said the funding will help establish the brand as India's leading home decor and lifestyle destination. The company will continue its mission to 'Make Home Special' by introducing new products, expanding offline presence, and strengthening customer connections.
Nestasia has opened seven exclusive brand outlets across six cities in the past year. It plans to have 30 stores by the end of 2025. For the upcoming festive season, the company will focus on boosting sales through new brand initiatives, weekly product launches, and targeted efforts across its website, marketplaces, quick commerce platforms, and offline stores.
Bhavani Rana from Susquehanna Asia VC noted Nestasia's strong position to capitalise on India's Home & Living market trends. The brand's online presence, diverse product range, and focus on quality, affordability, and sustainability align with evolving consumer preferences.
Rahul Chowdhri, Partner at Stellaris Venture Partners, expressed pride in partnering with Nestasia since its early days. He praised the founders' understanding of consumer needs and market trends, highlighting the company's strategy of offering fresh weekly assortments.
This funding round follows a $6m Series A round led by Stellaris in 2021.
