Athleisure brand Vuori raises $1.3b from General Atlantic and Stripes
California-based athleisure brand Vuori has raised US$825 million ($1.3 billion) in an investment round led by General Atlantic and Stripes. The deal, structured as a secondary tender offer, boosts Vuori’s valuation to US$5.5 billion ($8.5 billion).
Transaction snapshot
Deal value: US$825 million ($1.3 billion)
Deal multiples: N/A
Deal type: Secondary tender offer
Investors: General Atlantic, Stripes, and additional investors
The investment demonstrates Vuori’s strong growth trajectory and its ability to compete in the expanding athleisure market, projected to grow at 7% annually through 2028.
Since its founding in 2015, Vuori has become known for versatile and stylish performance apparel that blends function with casual aesthetics. With operations in 18 countries, Vuori plans to exceed 100 stores by 2026, focusing on key regions in Europe and Asia. The new funding will support its global expansion, product innovation, and marketing efforts.
In 2021, SoftBank Vision Fund 2 invested US$400 million ($619 million), valuing Vuori at US$4.0 billion ($6.2 billion). The latest investment highlights its continued rise in the competitive activewear market.
