Wine retailer Scout & Cellar acquire by Full Glass Wine Co.
Full Glass Wine Co., the parent company behind direct-to-consumer (DTC) wine brands Winc, Wine Insiders, and Bright Cellars, has acquired Splash Wines and Scout & Cellar. This marks the company's fourth and fifth brand acquisitions in just over a year.
Transaction snapshot
Deal value: N/A
Deal multiples: N/A
Deal type: Acquisition
Investors: N/A
With these acquisitions, Full Glass Wine Co. expects to surpass US$125 million ($180.6 million) in revenue by 2024 and forecasts US$185 million ($267.2 million) by 2025. The company has completed five brand acquisitions in just over a year, strengthening its position in the DTC wine industry.
Full Glass Wine Co. plans to integrate Splash Wines and Scout & Cellar by using its DTC expertise, shared marketing services, and advanced algorithms to improve wine recommendations and personalisation. The acquired brands will keep their distinct identities while benefiting from Full Glass Wine Co.'s resources, including three US-based warehouses for faster and cheaper shipping.
Neha Kumar, Co-Founder and COO of Full Glass Wine Co., said the company recognised the strong followings of Splash Wines and Scout & Cellar and their unique market offerings. She added that the DTC approach allows direct connection with consumers, offering curated selections and tailored recommendations.
Louis Amoroso, Co-Founder and CEO of Full Glass Wine Co., stated that the company's expansion and focus on the DTC model offers wine enthusiasts better access to wines that match their values and preferences. He described their approach as combining DTC strengths with advanced technology and data-driven insights.
The DTC model has enabled Full Glass Wine Co. to create a one-stop shop for wine lovers, providing a curated wine selection, personalised recommendations, and customer service across multiple brands.
Splash Wines specialises in curating high-quality wines from various regions, offering exclusive deals and discounts on premium wines. The brand provides subscription options and curated cases to suit different tastes.
Scout & Cellar focuses on producing wines without synthetic pesticides, chemicals, or additives. The company partners with small, family-owned vineyards globally, emphasising sustainable farming practices and quality control. Scout & Cellar offers a range of varietals and blends, hosts virtual tastings, and provides personalised service through independent consultants.
