Rebel Athletic secures growth capital from Main Post Partners

Rebel Athletic, a Carrollton, Texas-based leader in high-performance cheer and dance apparel, has received a growth captial investment from Main Post Partners, a private equity firm known for backing high-growth brands.

Transaction snapshot

• Deal value: Undisclosed​

• Deal multiples: N/A​

• Deal type: Growth capital

• Investors: Main Post Partners​

Founded in 2013 by Karen Noseff Aldridge, Rebel Athletic has established itself as a prominent brand in the cheerleading industry, known for its innovative designs and commitment to quality. The company offers a wide range of products, including custom cheerleading uniforms, practice wear, and accessories. Rebel Athletic's focus on providing top-quality cheerleading uniforms at the best value sets it apart in the retail apparel and fashion industry. ​

Main Post Partners, based in San Francisco, is a private equity firm that invests in high-growth companies across the consumer value chain. Their investment in Rebel Athletic aligns with their strategy of partnering with dynamic brands in the consumer sector. ​

This funding is expected to support Rebel Athletic's growth initiatives, including expanding product lines and enhancing distribution channels. The collaboration aims to strengthen Rebel Athletic's market position and drive further innovation in the cheerleading apparel industry. ​

Rebel Athletic has a history of pushing boundaries in the cheer and dance fashion industry. In 2019, the company made headlines by organizing the first-ever American fashion show on the Great Wall of China, showcasing their innovative designs on a global stage. ​

The partnership with Main Post Partners is expected to further propel Rebel Athletic's mission to provide high-quality, innovative apparel to cheerleaders and dancers worldwide.