Online grocery store Delish Deliveries sold to Umall
Umall Asian Supermarket has acquired Delish Deliveries, aiming to enhance its shopping experience for customers across the region.
Transaction snapshot
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Deal type: Acquisition
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Sydney-based Umall Asian Supermarket plans to merge Delish Deliveries' strengths with its own to improve its service offering. The move is set to expand Umall's product range and boost its delivery capabilities.
Umall director Stan Chen says the buyout is crucial for the company's growth plans. "We're combining Delish's fresh produce expertise with our advanced logistics to give customers an unmatched shopping experience," he explains.
The takeover will see Umall keep the Delish brand while adding new services. Customers can expect exclusive products, online discounts and a loyalty program. The merged delivery network aims to provide faster, more reliable service and a wider product range.
Delish Deliveries, founded in 2009 by Claire and Jaeger Richmond, made its name delivering fresh produce in Sydney. The company built a loyal following through quality service and support for local farmers. It also helped former Aussie Farmers Direct franchisees after that company's collapse.
Chen stresses Umall will continue backing Australian farmers. "We'll use our strong supply chain to keep providing high-quality local products," he says.
Umall, set up in 2021, has quickly grown in Sydney. It uses an advanced automated warehouse and a strong logistics network. The company offers free next-day delivery for orders over $59, with same-day options in some areas.
Umall's new website, umall.com.au, has been well-received. It offers easy online shopping with special deals to boost customer satisfaction.
Looking ahead, Chen says Umall aims to offer more than just groceries. "We want to create a full lifestyle shopping experience," he notes. "We'll focus on innovative, customer-focused services like personalised shopping lists and subscriptions."
