Smart for Life to Acquire Purely Optimal Nutrition

Smart for Life, a global leader in the health and wellness sector, has announced the execution of a definitive agreement to acquire Purely Optimal Nutrition. The acquisition aligns with Smart for Life's "Buy-and-Build" strategy, which aims to establish the company as a major international force in the health and wellness industry.

Transaction snapshot

  • Deal value: N/A
  • Deal multiples: N/A
  • Deal type: Acquisition
  • Investors: N/A

A.J. Cervantes, Jr., founder and Chairman of Smart for Life, expressed excitement about the acquisition, stating that Purely Optimal's carefully sourced and nourishing product line is designed to yield optimal results and enhance specific health and wellness needs. He believes that Smart for Life's resources will enable Purely Optimal to accelerate revenue growth and expand margins.

Darren Minton, CEO of Smart for Life, highlighted the acquisition as a validation of the company's "Buy-and-Build" strategy. He noted that Purely Optimal's broad product line, which includes dozens of high-quality supplements, will extend Smart for Life's offering. Purely Optimal currently generates an estimated revenue exceeding $8 million and over $1 million in Adjusted EBITDA for the trailing twelve months. Minton also emphasised the favourable impact and synergies with Smart for Life's manufacturing operations.

Minton further stated that Smart for Life aims to support and monetise Purely Optimal's loyal customer base by creating brand extensions, particularly in the area of nutritional food products formulated and manufactured at Smart for Life's FDA-certified facility.

The acquisition is expected to close within the next eight weeks, subject to financing and customary closing conditions.

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