Salesforce set to acquire AI customer service startup

Salesforce set to acquire AI customer service startup

Salesforce is set to acquire, a rising star in the low-code platform arena that specializes in AI-powered customer service solutions.

Key Deal Points:

  • Deal Terms: Financial specifics were not revealed.
  • Acquirer: Salesforce, the renowned CRM leader with a sprawling product portfolio.
  • Target:, a California-based low-code platform focused on enabling businesses to craft AI-powered customer service bots. at a Glance:

  • Founding Background: Established in 2017 by Adam Evans and Stephen Ehikian, both of whom previously sold their big data startup, RelateIQ, to Salesforce for $390 million.
  • Evolution: Initially launched as a self-serve customer engagement platform, the company pivoted last month to, focusing on specialized customer service solutions via GPT-4.
  • Financials: Launched with a $28 million investment round, including contributions from Accel and Salesforce Ventures, amassing a total of $68 million in funding over six years.
  • Market Traction: had already secured a spot on Salesforce’s enterprise cloud marketplace, AppExchange, prior to the acquisition.

What's Next for is set to significantly scale its reach by tapping into Salesforce's extensive customer base. The integration will further establish Salesforce's foothold in the AI-powered customer service landscape, with's solutions soon to be a part of Salesforce’s Service Cloud.

A Mutually Beneficial Relationship:

Adam Evans, co-founder of, is optimistic about the acquisition, emphasizing that the deal will propel their platform to new heights. "Merging with Salesforce's Service Cloud is not just an endgame but a launching pad for redefining customer service through AI," Evans noted.

The Bigger Picture for Salesforce:

Salesforce's acquisition of comes in line with its broader commitment to invest $500 million in generative AI startups. The move solidifies Salesforce's efforts to become a dominant player in the AI-driven customer service market, seamlessly integrating it into their existing suite of customer relationship tools.

Final Thoughts:

Despite the competitive landscape and the looming challenges,'s merger with Salesforce is a testament to the former’s innovation and market adaptability. Post-acquisition, both companies are poised to disrupt the customer service market by blending Salesforce's reach with's specialized AI capabilities.

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