Nadja Swarovski acquires majority stake in fashion label Really Wild Clothing

Nadja Swarovski, who left her family business in 2021, has acquired a majority stake in the British label Really Wild Clothing through Pegasus Capital Bidco Limited, alongside her husband Rupert Adams. Financial terms of the deal were not disclosed.

Transaction snapshot

  • Deal value: N/A
  • Deal multiples: N/A
  • Deal type: Majority stake acquisition
  • Investors: Nadja Swarovski and Rupert Adams via Pegasus Capital Bidco Limited

Swarovski, the great-great-granddaughter of the Swarovski crystal company founder, will take on the roles of chief creative officer, chief marketing officer, and chair of board at Really Wild Clothing. Adams will serve as managing director.

The couple will collaborate with existing shareholders Gabriela Luksic, her daughter Florence Newman, and brand founder Natalie Lake, who now serves as head designer of the Heritage Country Collections. Luksic is a member of the family controlling the Luksic group, one of Latin America's largest conglomerates.

Under the new ownership, Really Wild Clothing aims to become a global British lifestyle label that celebrates craft, creativity, and cultural heritage while combining traditional artistry with contemporary design. Swarovski believes the brand's connection to nature aligns with their commitment to protecting people and the planet.

Lake, who founded the brand in 2002, expressed excitement about Really Wild's future under Swarovski's leadership. In an interview, she revealed that Kate Middleton helped sell her first collection at the Game Fair at Blenheim Palace in 2004.

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