General Mills completes acquisition of premium pet food brand Edgard & Cooper

General Mills (NYSE: GIS) has announced the completion of its acquisition of Edgard & Cooper, a leading independent premium pet food brand in Europe. The transaction aligns with General Mills' Accelerate strategy, which focuses on prioritising core markets, global platforms, and local gem brands to drive sustainable, profitable growth and top-tier shareholder returns over the long term.

Transaction snapshot

  • Deal value: N/A
  • Deal multiples: N/A
  • Deal type: Acquisition
  • Investors: General Mills

Edgard & Cooper, established in 2016, is one of the fastest-growing and most-recognised independent pet food companies in Europe, with estimated 2023 retail sales of more than €100 million across 13 markets. The brand offers high-quality, natural pet food for dogs and cats while prioritising sustainability. Headquartered in Kortrijk, Belgium, Edgard & Cooper will operate as a separate unit led by its three founders, Koen Bostoen, Louis Chalabi, and Jürgen Degrande, with its financial results consolidated into General Mills' International segment.

Jon Nudi, group president of Pet, International and North America Foodservice at General Mills, expressed enthusiasm about the acquisition, stating that Edgard & Cooper aligns perfectly with the company's Accelerate strategy. He looks forward to partnering with the brand to advance its mission of revolutionising premium, natural pet food.

Koen Bostoen, founder of Edgard & Cooper, is excited to join General Mills and continue the brand's passion for making better dog and cat food with real ingredients. He believes that combining Edgard & Cooper's natural positioning and commercial capabilities with General Mills' marketing and supply chain expertise will accelerate the brand's growth.

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