DaMENSCH raises US$16.4m in Series B funding led by A91 Partners

DaMENSCH, a premium innerwear brand for men, has secured US$16.4 million in a Series B funding round led by A91 Partners. Existing investors Saama Capital, Matrix Partners, and Whiteboard Capital also participated in the round.

Transaction snapshot

  • Deal value: US$16.4 million
  • Deal type: Series B 
  • Investors: A91 Partners (lead), Saama Capital, Matrix Partners, Whiteboard Capital

The fresh capital will be used to strengthen and diversify DaMENSCH's product portfolio, upgrade its technology, and hire more product specialists. The company plans to deepen its presence in the innerwear, loungewear, sleepwear, and everyday-wear categories this year, targeting 3x growth in the coming financial year.

DaMENSCH was launched in 2018 by Anurag Saboo and Gaurav Pushkar, both IIT-Delhi graduates with experience at Nykaa and Snapdeal. The company sells its products through its own website and major e-commerce platforms like Amazon and Flipkart. It currently offers more than 200 SKUs across over 15 categories and has made more than 10 million shipments to over 10,000 pin codes in India.

Prior to this round, DaMENSCH had raised US$6.7 million from Matrix Partners India, Saama Capital, Whiteboard Venture Partners, and venture debt firm Alteria.

Prasun Agarwal, Partner at A91 Partners, commented on the investment, stating that DaMENSCH has become the go-to brand for affluent men seeking new age, digital-first clothing brands that combine comfort and style.

DaMENSCH competes in the innerwear market alongside established players like Page Industries (Jockey), Rupa & Co (MacroMan, Frontline, Euro), Lux Industries (Lux Cozi), JG Hosiery (Amul), and Neva Garments, as well as startup brands such as XYXX Apparels, Tailor and Circus, and Dashing.

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